The Cotswolds’ and Worcestershire’s tourism community has a special reason to celebrate this year, as Mick Hurst of the Battle of Evesham has been shortlisted as a finalist in the prestigious VisitEngland Tourism Superstar Awards 2026. The national award recognises individuals whose passion and dedication make an exceptional contribution to tourism in their area, and Mick’s work has done exactly that.

∙ Vote for Mick Hurst here ∙ Voting closes on 20 March ∙

Supported by Visit Worcestershire, Mick’s nomination recognises his tireless efforts in bringing one of the county’s most significant historical events to life. Through the Battle of Evesham festival and its growing programme of activities, he has helped draw thousands of visitors to the region each year, shining a spotlight on Worcestershire’s rich heritage and vibrant community spirit.

Driven purely by passion

What makes this achievement even more remarkable is that Mick’s work is not backed by a large organisation or marketing budget. Instead, it is driven by personal passion, dedication and countless hours of voluntary effort. Organising events of this scale requires coordination, fundraising, sponsorship and an unwavering belief in the value of celebrating local history.

Local impact that extends further than the local area

The impact extends far beyond the festival itself. Events like the Battle of Evesham bring visitors who stay in local accommodation, dine in restaurants, browse shops and explore nearby towns and villages across Worcestershire, the Midlands and the Cotswolds. That influx of visitors supports not only the businesses they directly visit, but also the wider network of suppliers who keep those businesses running, from local farmers and food producers to artisans and service providers.

It is a powerful reminder of how one person’s passion can ripple outwards through an entire community. Tourism, when rooted in local stories and supported by local people, becomes a meaningful driver of economic vitality and pride of place. It also highlights the importance of supporting local suppliers and produce wherever possible, ensuring that the benefits of visitor spending continue to circulate within the local economy.

With finalists including professionals from large organisations with dedicated marketing teams, Mick’s nomination stands as a testament to what grassroots commitment can achieve. It also means that every single vote matters.

Voting for the VisitEngland Tourism Superstar Award takes just a few moments, and supporters are encouraged to back this remarkable local champion and help bring the award to Worcestershire for the first time. Voting closes on 20 March.

∙ Vote for Mick Hurst for Visit England’s Tourism Superstar here ∙